Reflection of Purity

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Alexander Wang designs the new evian® limited edition bottle.

evian® announces its collaboration with New York based designer Alexander Wang.
2015 marks the Ninth year for evian to partner with a fashion designer on a limited edition bottle.
Wang’s design features two contrasting bottles with the brand’s barcode logo, one in black and one in white

Born in the heart of the French Alps, among the mountains and the glaciers, the evian®
(natural mineral water) water goes through a 15-year-long journey to get its unique balance of mineral composition, thanks to the protection of its impermeable rocks. Naturally filtered by the glaciers’ sands, the evian® water emerges as pure as Nature crafted it.
The brand itself has always been an embodiment of a playful attitude and the “Live Young” state of mind, a willingness to explore the wonders of our planet and open our eyes to new and inspirational experiences,with the same sense of wonder as child‘s.

Since 2008, evian® has been working every year with the world’s most prestigious designers to create a Limited Edition bottle. Through the creative vision of artists such as Paul Smith, Jean-Paul Gaultier, KENZO or Elie Saab, each collaboration is a renewed celebration of purity and playfulness, a reinterpretation of evian®’s spirit through art and design.

ALEXANDER WANG

Alexander Wang was born and raised in San Francisco, CA and later moved to New York City to attend Parsons School of Design. In 2005, after two years, he pursued the launch of his own label. The collection began predominately in knitwear, represented by six unisex silhouettes. In Spring 2007, it had evolved into a full Women’s ready-to-wear line and the collection was shown for the first time on the runway in Fall 2007.

In 2008, Wang received top honors as the recipient of the Vogue/CFDA Fashion Fund and launched his first handbag collection the same year; in 2009, he was recognized by his peers when announced the winner of the Swarovski Womenswear Designer of the Year. Also in 2009, Women’s T by Alexander Wang and Footwear launched, while Men’s T by Alexander Wang launched a year later. Men’s ready-to-wear launched in 2011 and Alexander Wang was acknowledged by GQ as Best Menswear Designer of the Year and by the CFDA for Best Accessory Designer that same year.

In 2013, Wang was honored by the Fashion Group International,
and in 2014, he is the only designer nominated in two CFDA Awards categories: Womenswear Designer of the Year and Accessories Designer of the Year.
Alexander Wang opened its first flagship store, February 2011, in SOHO, NYC. Following the NYC flagship store opening, Alexander Wang opened its second flagship store in April 2012 in Beijing, China and third in October 2013 in Tokyo’s Aoyama district.

Today, Alexander Wang has over 25 stores worldwide, including its own E-Commerce site shipping to more than 50 countries. Men’s and Women’s categories offer ready-to-wear, T by Alexander Wang, handbags, footwear, small leather goods and the OBJECTS collection, a curation
of personal lifestyle items, which are also sold to over 700 of the world’s leading retailers across all categories. In its essence, the Alexander Wang brand’s sensibility is a reflection on contrasts, blending seamlessly between the refined and the imperfect. His collections have an unprecious outlook on fashion, and always reflect a sense of ease.

He is renowned for his irreverent approach and for perpetually evolving and re-contextualizing the urban uniform. In addition to designing his eponymous label, Alexander Wang is the Creative Director of Balenciaga, effective December 2012.